Media Monitors Wins Five International Media
Measurement Awards including Two for Shell Singapore
Singapore, 30 November 2009 – Media Monitors, the leading media intelligence company in Asia Pacific, won two prestigious awards for their client, Shell Singapore, at the Association for Measurement and Evaluation of Communications (AMEC) Awards in London. In total, Media Monitors took home five awards at the ceremony.
Media Monitors received a gold medal for Best Use of Communication Measurement:
Both award categories recognise Media Monitors as an international leader in demonstrating best practices in measurement of communication from print, broadcast and digital media either for a campaign or for ongoing activities in Singapore.
“Media Monitors has been a leading provider of media analysis in Singapore for many years, offering comprehensive content analysis to examine a combination of qualitative and quantitative analysis using Computer Aided Research & Media Analysis (CARMA), an internationally recognised research methodology to develop strategic insights and determine the impact of media campaigns. We are delighted that the skills and experience of our industry-leading analysis team has been so richly rewarded by the international industry body”, said Mr Leon Hudson, Media Monitors’ Director of Sales and Client Services - South East Asia.
“A leading feature of the award winning analysis was our ability to analyse across news websites, blogs, TV and print media in Singapore including all language groups, with coverage in each language analysed by our multilingual staff. This gave Shell Singapore significant insight into how the communication of messages differed in each language demographic.”
“These awards recognise Media Monitors as an international leader in media measurement and further demonstrates the high level of sophistication of corporate communications in Singapore”, concluded Mr Hudson.
Media Monitors also received three other awards, namely silver medal for the Best Use of Communication Measurement:
Introduced in 2006, the International Members’ Award is an award presented to the entry which the judges felt was the most outstanding from all the entries received from an AMEC Member headquartered outside the UK.
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About Media Monitors
Media Monitors is the leading media intelligence company in Asia-Pacific, with offices in Australia, New Zealand, Singapore, Malaysia, Hong Kong and China. We deliver solutions to clients in media contact database and campaign release management: multilingual media monitoring across print, TV, radio, mainstream and social media online sources, and media analysis. We serve over 5,000 clients in financial, telecommunications, pharmaceutical, sports, Fast Moving Consumer Goods (FMCG) and government sectors. With over 800 employees across the region, Media Monitors offers the innovative solutions and robust media intelligence needed to confidently navigate today’s sophisticated and complex media landscape.
Media Monitors acquired the Asia Pacific franchise of CARMA International in 2006 to access unrivalled research and analysis methodology on behalf of clients. Since its inception in 1984, CARMA International has become the recognised world leader in media analysis, specialising in in-depth qualitative as well as quantitative research and analysis of media coverage, issues, competitors, reputation and trends. Now, Media Monitors holds exclusive rights and is able to provide clients with strategic insights and objective independent evaluation of media campaigns using CARMA methodology and other specialist tools.
Media Monitors websites:
www.mediamonitors.com.sg
www.mediamonitors.com.au
About Association for Measurement and Evaluation of Communication (AMEC)
AMEC (the Association for Measurement and Evaluation of Communication)
For media enquiries, please contact:
Nurlina Hussin
Marketing Communications Advisor – South East Asia
Tel: 603 – 2730 1614 (DID)
Fax: 603 – 2730 1680
Email: nurlina.hussin@
