West Hartford, Conn.—Mara Braverman, president of Braverman Marketing & Communications, LLC, led a highly rated seminar on Writing for the Web at the annual Connecticut Recreation and Parks Association. Attendees included staff members from town recreation and parks department from across the state. The conference was held at the Mohegan Sun Conference Center in November 2010.
Audience members are not professional writers and are more used to writing booklets of information on town programs than effective websites. The seminar focused on techniques attendees could adapt immediately, including:
• Think of your department’s website as more like a print ad than a print brochure
• Use the sweetspot in the top left corner for your most important information
• Write shorter headlines, subheads, sentences and paragraphs
• Insert subheads frequently to catch the reader’s eye and signal what’s following
• Strengthen your call to action
“Town Recreation Departments struggle with needing to deliver a large amount of text without turning off web readers,” says Braverman. “We covered many techniques attendees can use to make text easier to read and navigate.”
For more information visit www.bravermanmarcom.com or www.effectivewriting.org.
