Press Release: Lower-than-ever Black Friday prices on toys, apparel, electronics and appliances had many Americans leaving the Thanksgiving dishes in the sink and heading to the stores to wait in line as early as 7 p.m. Thursday night. Retailers in all sectors have reported strong crowds, with high definition televisions, laptops, winter coats and Zhu-Zhu pets among the most popular items.
“Retailers came out swinging for Black Friday, offering some of the holiday season’s lowest prices on electronics, appliances, apparel and toys,” said Tracy Mullin, President and CEO, NRF. “Budget-focused shoppers seemed to be pleasantly surprised with post-Thanksgiving deals, which many retailers will extend into Saturday and even Sunday.”
The National Retail Federation (NRF) estimates that holiday sales will decrease 1% this year to $437.6 billion. NRF’s holiday sales forecast is based on an economic model using indicators like housing data, unemployment and previous monthly retail sales reports and includes retail industry sales from November and December.
