The national media is constantly on the lookout for credible experts to contribute to articles and feature in publications, but with nearly 30 million small businesses in the United States alone (SCORE), competition for media exposure is highly competitive. A website has only 1/20th of a second to impress TV producers, media booking agents, major publishers and potential clients, so it must instantly answer the question, "Why should I care what this person thinks?”
Media packaging and platform specialist Suzanne Falter-Barns assists small businesses, authors, consultants, coaches and solo professionals create an online presence that conveys greater credibility, instant authority, and more impact. She has determined the three critical aspects to getting the media’s attention: a clear message, credibility, and a brand “with a great hook.”
Falter-Barns will join the Tuck Talk radio show Monday, November 30 to share insight for small-business owners to find their market, determine their offer and brand, and create their niche. This conversation will expand on her three-part strategy, and listeners with questions about branding and marketing small businesses are encouraged to call in.
Hosted by Tuck Self, Tuck Talk broadcasts live every Monday evening at 6:00pm Eastern / 3:00pm Pacific on VoiceAmerica™
