U.S. online ad spending dropped for the third straight quarter during the third quarter of 2009 by 4% to $6.4 billion compared to a year ago, according to new data from market research firm IDC. Globally, online ad dollars slipped 1% to $14.7 billion over the period. Because of this Media companies who rely on such revenues have felt the pinch and are looking for alternative business models to drive growth in 2010. Large corporate publishers such as Haymarket are ending print editions and News Corp will charge for online content. But is this a step in the right direction? GDS International does not agree.
Maintaining a steadfast approach to publishing and maintaining unrivalled ROI to their clients GDS International (parent company of GDS Publishing) have bucked the Trend and have posted 9.5% this year, opening offices in New Yorks Trump towers, Sydney and Kuala Lumpur.
“The key has been to diversify and innovate” Harlan Davies VP Product for GDS International, “We have a young and vibrant workforce that have adapted well in new business verticals and geographic markets”. Boasting over forty C-level summits a year, alongside its sixteen year old publishing business that circulates over fifty publication to executives world-wide, 2009 has seen GDS International diversify into New Media. Now championing some of the fastest growing online News services such as Next Gen Online News and online executive Broadcasting Network MeettheBoss is has clearly been the right move.