By launching this new social media marketing campaign and collaborating with others in the travel and tourism industry Nomads believes this will lead to more perfect systems being used industry-wide, ultimately improving the professionalism and work efficiency in the travel sector.
Through acknowledging the importance of social media marketing, Nomads hopes to help other businesses within the hostel and tourism industry improve their own business models by offering free online business resources at http://nomadshostels.com/
The aim behind offering free business resources online to other companies is to professionalise the hostel and tourism industry whilst intensifying the Nomads brand. Shannon Smith, Nomads Social Media Marketing Strategist, explains that "to professionalise our sector and attract more support from government tourism bodies is another driving force for this initiative."
Nomads new social media marketing strategy consists of ongoing, regular blogs about HR, marketing, operational procedures and contemporary issues within the hostel and tourism industry. With open discussion from others within the travel and tourism industry this way of interacting could be a new, exciting and most importantly, a mutually beneficial way to interact online.
