Immediately after Thanksgiving festivities are cleaned up comes one of the most competitive events throughout the retail season- Black Friday. While some decide to wake up at dawn in order to camp outside of their favorite retail outlet, there are even more choosing to avoid the crowds and shop online instead from the comfort of their own homes.
"Websites in today’s competitive online marketplace will not survive without Search Engine Optimization (SEO),” says Josh Goodman, founder and CEO of ATAK Interactive (ATAK). “Online customers aren’t going to scroll through pages of search results to find their gifts; they will go for those at the top of the list."
SEO works by taking key words and phrases that users most commonly enter into search engines like Google or Yahoo, and incorporating them into the website design itself. The more times the SEO words and phrases match what the user is searching for, the higher up on the results list a particular website becomes.
"Customers need to find what they want quickly and efficiently,”
A strong online presence is essential to remain competitive in the marketplace, and Los Angeles SEO is just another way that ATAK is using their expertise to help smaller e-commerce websites compete with the online retail giants this Black Friday.
ABOUT ATAK INTERACTIVE
Founded in 2005, ATAK is a leading specialist in online business strategy with a network of over 150 designers specializing in e-commerce, online marketing and advertising, website design, branding, SEO, and social media services. In the past, the ATAK design team has built applications for real estate agents, school districts, government agencies, retailers, etc. Currently, they are working on developing innovative ways to encourage users stay on websites longer.
For more information on ATAK Interactive, visit www.ATAKInteractive.com