Ceramicx Logo
Leading international heating systems specialist and manufacturer Ceramicx is investing in an extensive programme of new branding and promotion for its next generation of infra red and quartz heating elements and systems.
Managing Director Frank Wilson says that ‘by the time that we exhibit at next year’s international plastics industry fair in Dusseldorf in October 2010, we shall have badged 75% of our factory output with our full Ceramicx brand and with traceability, know how and internet back up.’
Wilson says that ‘there’s both a push and a pull element to our branding move and our raised profile: After sixteen years of building markets and constructing a formidable body of proprietary know-how, we feel that our product and our name needs both more protection and more profile and promotion throughout the 63 countries that we export to worldwide.’
Wilson says that, in recent years, Ceramicx products – both our industrial componentry and our consumer products - have been tested by independent laboratories in Europe and in Asia and have been found to be the best of their kind. This fact has not escaped the attention of some re-suppliers and distributors in industry who have been simply repackaging and reselling Ceramicx-quality products as their own.
Wilson says that ‘through our branding and product marking activities, we are now set to make sure that we retain and get optimum return from our investment in Ceramicx product excellence. Ceramicx is now deploying new systems of product lazer marking, coding and product traceability and will be further investing in these and expanding the systems over the next few weeks. The next decade will see us making many new strides in our Intellectual Property (IP) issues – and we are well placed to take equivalent steps in protecting and promoting these issues.’ Ceramicx’s chief product lines are infrared heaters, infrared ovens, quartz heaters and ceramic heaters.
Wilson says that the new Ceramicx logo and branding ‘will be seen more and more - partly to reinforce our proprietary know-how but also to reflect the bright and positive values of our company. Ceramicx is primarily concerned with heat work – all of which is ultimately derived from our solar system. Our designer has therefore done a great job in marshalling our company colours and in matching up the ‘sunshine’
Ceramicx was set up in 1992 and in 1994 moved into its new premises in Ballydehob, Ireland on a site previously owned by Infrared Internationale. The factory output is now 98% exported and further planned developments and expansion, says Frank, will include higher value jobs supported by increased levels of automation and know-how within the company.
http://www.ceramicx.com/
