Customer loyalty is one of the chief goals in bar and restaurant marketing. This is usually done by offering coupons and updates to existing customers. That is why text message coupons are becoming more attractive to marketers. They provide a very high read rate, redemption rate and almost everyone has a mobile phone within arms reach. Once customers opt-in to receive mobile coupons from your business (usually the customer has to send a one time text to a 5 or 6 digit number), you now have a multitude of ways to influence customers instantly. You can visit www.mvptext.com for more mobile coupon examples.
There are many great ideas for coupons that are sent directly to a customers cell phone. You can be creative with your campaigns and try to get new customers as well as customer loyalty. Let's say you have 50 customers opted in and you want to generate sales for lunch and dinner. You send a mass text coupon at 11am on a weekday (remember, text messages have a 95% read rate within the first 3 minutes), knowing that most of your customers are at work. You can have the coupon say "come in today for lunch or dinner and get a free side item, bring a friend and get add'l $2 off" "valid today 11/23/2009 only. minimum order $8. Show this message to the waiter". That is strong marketing for a fraction of the cost.
Bars can benefit by offering last minute specials on game nights, live band updates or happy hours. "2 for 1 drinks until halftime tonight. show this ad for $2 off any size wings". This last minute blitz can be the final influence on where customers can watch the game or where to go after work. Better yet, customers are going to receive your message and read it very quickly.
Restaurants and bars all need ways to stay in touch with customers. It is very important to have a multi-point strategy for customer loyalty. It's good to drop lines using all forms of communication available including email, direct mail, social media and text messaging. Please visit us at http://www.mvptext.com for information on our mobile marketing services.
