Global Location Based Services (LBS) Market 2008-2012
Location Based Services (LBS) provide location specific services to users through Global Positioning System (GPS) or wireless network. Services that are offered by location based services include navigation and mapping of points of interests, weather information, tracking field force, etc. These location based services applications leverage the user's physical location to provide the desired information to the user. ( http://www.bharatbook.com/
Some of the factors that are primarily driving the Location Based Services market include: demand from the business, consumer and public sector; development and mass adoption of enabling technologies such as GPS, location enabled Wi-Fi, and terrestrial network; increasing mobile phone user base; rising consumerism;
The location based services market has been witnessing an increasing competition due to the entry of new players. This has led to an intense price competition between vendors; resulting in reduction of subscription prices for location based services, and thus reducing the revenue of service providers. Further, increased competition is forcing the service providers to offer more innovative applications such as yellow pages, weather information, route displays with voice prompts, etc., to retain their existing customer and differentiate their service offerings from their competitors.
The report forecasts the size of the Global Location Based Service Market over the period 2008-2012. It segments the market into three geographic regions: Americas, APAC, and EMEA, representing the market size and forecast for each of these regions. Further, it discusses the key market trends, drivers, and challenges of the Global Location Based Services Market.
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