Leading Family Hotels Announced Stategic Partnership With Continent Hotels International

Nov. 23, 2009 - PRLog -- Operations will initially focus on new developments for Leading Family Hotels brand and re branding opportunities for Kinder Hotels brand. Expansion plans designed initially for the Eastern Europe, Russia, Bulgaria and Turkey, with plans to expand globally in the future.

The announcement was jointly made by Ernst Mayer, CEO and President of MAYER GMBH and Ethem Zagikyan, Managing Director and Principal of Continent Hotels & Resorts;

“We believe Leading Family and Kinder Hotel Brands will fill a gap that currently exists in the hotel and Leisure industry,” said Ethem Zagikyan. “Many brand management companies offer sales, marketing and reservations support – for the standard hotel, resort concepts but none offer unique family focused holiday concept which hotel developers needs in Turkey, Bulgaria or Russia with new alternatives to increase the guest potential in their hotels.”

“Our key point of differentiation is that MAYER GMBH will provide a comprehensive set of services at a fraction of traditional chain cost, we will help our investors and developers from cradle to grave and develop unique hotel concept for them. Today’s families are looking branded properties where they can have their holiday and confident that someone looking after the little ones.” said Ernst Mayer. “Our set-fee structure will cost to hotel developers much less than typical brand-affiliation fees and property Management support by Continent Hotels will be definite advantage for our expansion.”

Ernst Mayer added that existing hotels can re branded by the Kinder hotels’ brand name (if they meet the brand’s strict standards of excellence) or developed brand new property by our architectures and use the brand of Leading Family Hotel.

Ethem said he believes this new strategic partnership will be successful based on growth trends within the family traveling culture and statistics indicating that hotels accepting families and providing services for the children perform better than high-end, full service properties.

“In the past year or so, MAYER GMBH has seen a growing number of hotel owners reconsider their brand affiliations, and re brand their properties to Kinder Hotel brand in Austria” said Ernst. “In addition, industry research shows that Kinder Hotels performed better than high-end branded hotels in not only occupancy and rooms RevPar, but had a higher daily rate, better profit per available room and a greater profit margin.”
Ernst finished by saying that; while Continent Hotels & Resorts is a strategic partner for international management, they expected fast penetration in Eastern Europe

Kinder Hotels having 20 years experience and industries leader in vacation for families with children and as of today operates more than 70 hotels in Austria and Germany. Kinder and Leading Family Hotels are the world’s first designated hotel brands for families with children only.

For more information about:
Continent Hotels; visit online at: continenthotels.com
Kinder Hotels: visit online at: kinderhotels.com
Leading Family Hotels; visit online at: leadingfamilyhotels.com

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Continent Hotels & Resorts is a full service hotel, restaurant and conference center Management Company that provides expert Management and consulting services of premier properties for owners and asset managers.