"Welcome Home" Active eZine - LITE
U.S. Cybertek, Inc., has announced the release of "Welcome Home", a branded, online magazine which allows REALTORS® to keep in touch with their clients and prospects automatically.
The “Welcome Home” Active eZine is a monthly publication that is delivered via email to the REALTOR®'s clients. The Active eZine contains quality articles on remodeling, redecorating, featured destinations, recipes, seasonal stories, and random facts. REALTORS®
Why now? With the real estate market in troubled times, it became apparent that quality referrals and repeat business were more important to agents than ever. However, according to the 2009 REALTOR® technology report, only 38% of REALTORS® generate over 50% of their business from referrals. This number is down 8% from the previous year.
Another alarming trend was the frequency in which REALTORS® were keeping in contact with clients. The 2009 REALTOR® technology report, shows only 18% of REALTORS® keeping in contact with past clients on a monthly or better basis. This number is down 11% from the previous year.
With the advent of social networking, blogging and texting, why are REALTORS® keeping in contact less? U.S. Cybertek, Inc. believes it has to do largely with time. Creating effective, valuable content in a newsletter, blog, or on a social network takes time. Another issue REALTORS® run into when publishing their content is that it often has little perceived value and subsequently gets ignored by clients.
The "Welcome Home" Active eZine fills the gaps and provides an automated, ongoing relationship for the REALTOR® with their client. There is perceived value by the client because of the quality of the Active eZine and in the "Helpful Home Tips", "Recipes", the "How To" articles, and the “Featured Destinations”
REALTORS® interested in signing up may visit http://promo.uscybertek.com/
For further information, please visit - www.promo.uscybertek.com/
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