Voorhees, NJ -- Street Corner(TM), a Topeka, Kan.-based franchisor of mall-based convenience stores, has chosen Swordfish Communications as its public relations agency of record. Swordfish, based in Voorhees, will promote Street Corner among consumers and prospective franchisees, while handling publicity for new and existing stores in their local markets.
Street Corner mini-convenience stores offer beverages, sundries, packaged goods and everyday necessities in fixed locations and kiosks in shopping malls, office parks, universities and other venues across the United States. There are presently 46 locations in 19 states.
"We're looking forward to taking advantage of Swordfish's significant experience with the national and local news media, along with their track record of innovative thinking," says Peter La Colla, Chief Executive Officer of parent company McColla Enterprises. "We've got our sights set on making Street Corner the best-known source for on-the-go conveniences in the mall environment, and are hopeful Swordfish can help get us there."
Street Corner, formerly known as Street Corner News, was founded in 1988 by La Colla and Daniel McCabe, now president of McColla Enterprises. For more information, visit www.streetcorner.com .
Swordfish Communications is a full-service public relations agency specializing in clients in the retail, food and beverage, technology, recreation, aviation, and professional services industries. For more information, call 856-767-7772 or go to www.swordfishcomm.com .
