What is Wrong with my Advertising, it Always Worked Before?

Nov. 22, 2009 - PRLog -- The Newspaper Association of America (NAA) has posted ad sales figures plunge again.  Traditional print advertising revenues were down 29%.  Certainly a lot of the classified business is gone forever, lost to the Internet.  A lot of national advertisers are just no longer interested in using newspapers.  

The new report, "Auto Advertising Outlook 2010: Running on Empty," brings good news for online advertising in 2010. Meanwhile, the rack publications and yellow pages will continue taking it on the chin.

The US Ad Spending report analyzes the shifts in the media landscape due to changing usage patterns, economics and technology.

The media spending shifts predate the recession, but the current economy reinforces the new advertising models and makes them more permanent.

Digital marketing offers compelling benefits, especially for cash conscious companies. Marketers can more readily measure the results of Internet advertising than with most traditional media. This produces more efficient advertising and higher ROI, which in turn pushes traditional media to compete with lower pricing.

2009 may be a horrible year for advertising overall, but not for local online – and certainly not for some companies seeing double- and even triple-digit growth for local operations. Local online advertising is growing at a 12% clip this year, and we’ve taken a look at 2010 and expect further growth. To join this national change in advertising practices visit http://www.SkunkworksSolutions.com for more information.

Skunkworks Marketing Solutions specializes in turning out-dated, non-producing advertising campaigns into results based campaigns that generate traffic, maximize ROI and focus on the overall lifetime worth of your clients. Contact Skunkworks Marketing Solutions at 561-623-5324 or visit http://www.SkunkworksSolutions.com for a complimentary competitive market analysis of your market today to make 2010 your best year.

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