"Mobile strategies for rural India" is now available at Fast Market Research

Nov. 21, 2009 - PRLog -- As mobile services in Indian urban markets are reaching saturation, rural markets are becoming an important frontier for industry growth. However, due to low ARPU and the higher cost of providing services in rural areas, operators face the challenging task of serving these areas profitably. This report discusses the opportunities and challenges of rural markets, and effective strategies to serve these markets successfully.

Report Table of Contents:

Executive summary
In a nutshell
Key messages
Dynamic pricing outlined
Clear and tangible benefits drive strong interest from operators
MTN Zone: a DP success story
High cost and limited choice dampening demand
More choice will drive rapid demand in the next few years
Dynamic pricing: overview
Dynamic pricing explained
Dynamic pricing players
Ericsson leading the way
Nokia Siemens Networks charge@once
Why dynamic pricing?
Smoother network peaks
Higher network utilisation
Customer and market share growth at lower marginal cost
Higher customer loyalty
End-user perspective: greater value for money
Dynamic pricing in practice
MTN Zone: a DP success story
Many trials; few public implementations
Future outlook for DP

List of Figures
Figure 1:  Simplified diagram of dynamic pricing solution
Figure 2:  Traffic patterns before and after DP deployment



For more information or to purchase this report, go to http://www.fastmr.com/catalog/product.aspx?productid=43180

About Ovum

Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation.  View more research from Ovum at http://www.fastmr.com/catalog/publishers.aspx?pubid=1006

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