"Consumer Attitudes to Online savings", new research from Datamonitor

Fast Market Research recommends "Consumer Attitudes to Online savings" from Datamonitor, now available
 
Nov. 21, 2009 - PRLog -- Consumer attitudes toward using the online channel for savings and investment activity are evolving. Ongoing technological advancement alongside growing confidence and use of all online platforms is driving these shifts in attitude. Savings and investment providers must understand how consumers feel about and actually use the online channel in order to maximize the advantages it can bring.

Scope

* Using global data from our FSCI survey this report identifies how consumer attitudes towards the online channel are changing.
* The report analyzes the causes of these shifts and identifies strategies that can be employed by S&I providers to attract & retain online customers
* The report discusses real world examples of what savings providers are doing online, and action points on developing an effective online strategy.

Highlights

While online banking and online savings and investment activity is increasing, only 43.9% of online users globally are registered to use online savings platforms. While growth has been positive, there remains ample room for further development in all markets.

Online savers are more sophisticated and nuanced than stereotypes of online users would suggest. Characterised primarily by a greater willingness to make their own financial decisions and comfort in undertaking their own research online, online savers represent a financial literate high value target market for providers.

Fears over the security and stability of online savings and investment platforms and institutions remains the critical hold-up to wider uptake. Institutions and service providers must tread a careful balance of reassuring consumers without removing the ease of use and functionality of the online channel.

Reasons to Purchase

* Access the results of Datamonitor's Global FS Consumer Insight survey, enabling you to understand shifting online attitudes and behaviours.
* Identify why these changes are occurring, and understand the future implications of the online channel.
* Identify actionable proven strategies that can help encourage consumers to engage with the online channel.


Partial Table of Contents:
-- Full ToC is available at http://www.fastmr.com/catalog/product.aspx?productid=4297...

Overview 1
Catalyst 1
Summary 1
Methodology 1
Table of Contents 2
Introduction 3
This tracker provides both one-month and 12-month views of developments 3
Each month Datamonitor tracks the most relevant announcements from 100 competitors 3
Datamonitor's Retail Banking Team provides analysis of the key developments at both the one-month and 12-month level 4
A fully searchable database of the past 12 months of developments is also delivered alongside the report 4
Key trends and developments in September 5
Indian banks expand at home and abroad 5
Scandinavian banks continue to struggle in the wake of nationalization 5
Barclays enhances its mobile banking services 6
Competitor activity increased in August from the levels seen in July 7
Product and service innovation stories continued to dominate the headlines in September 7
New products and initiative announcements made up the largest share of news stories in September 8
Product, Services and Innovation 10
Abbey 10
UK: Abbey and Alliance & Leicester offer £100 current account switching incentive 10
ANZ 10
Australia: ANZ simplifies fee structure on personal accounts 10
Barclays 11
UK: Barclays introduces a new mortgage deal along with a reduction in the rate of existing mortgages 11
UK: Barclays enhances its mobile banking services 11
BBVA 11
Spain: BBVA extends preferential financing conditions to self-employed workers 11
Citigroup 12
Hungary: Citibank offers revamped online internet banking for Hungarian customers 12
Turkey: Citibank introduces a special loan package during the festival season 12
China: Citibank introduces consumer credit education program 13
Deutsche Bank 13
US: Deutsche Bank purchases student loans from Northwestern University 13
HSBC Bank 13
UK: first direct slashes arrangement fees on fixed rate offset mortgages 13
UK: first direct introduces a new offset tracker mortgage 13
National Australia Bank 14
Australia: NAB waives overdrawn account fees on personal transactions and savings accounts 14
Australia: NAB introduces microfinance programs in Queensland 14
Nationwide Building Society 15
UK: Nationwide introduces range of mortgage deals 15
UK: Nationwide offers personal loans at low rates 16
Northern Rock 16
UK: Northern Rock introduces a tracker mortgage and reduces interest rate on select mortgages 16
UK: Northern Rock unveils a range of mortgages for residential purchase customers 16
RBS 17
UK: NatWest and RBS reduces the price of unarranged borrowing 17
Standard Bank of South Africa 17
South Africa: Standard Bank moderates lending criteria 17
State Bank of India 18
India: SBI offers special farm loan schemes 18
Yorkshire Bank 18
UK: Yorkshire Bank launches current account TV advertising 18
M&A, Partnerships and Or

For more information or to purchase this report, go to http://www.fastmr.com/catalog/product.aspx?productid=42979

About Datamonitor

The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment.  View more research from Datamonitor at http://www.fastmr.com/catalog/publishers.aspx?pubid=1002

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
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