Deadmau5 boutique T-shirt
Designed by Hannah Morrison, in a departure from the usual band merchandise, bamboo fabric T-s were printed using soft water based inks to create a retail look for Deadmau5. The garments were then re-labelled and presented in organic canvas bags, also printed with water based inks. In a music download culture, it looks like artists are not just recognising the increased importance of merchandise, but also wanting to present a high street quality product.
The tshirts are available to buy from www.deadmau5.com now.
100% pure organically grown cotton. It is certified by the Control Union World Group, to the Organic Exchange 100 guidelines and the Skal International standards for sustainable textile production, which verify conformity with organic regulations of Europe, Japan and the United States. The cotton is cultivated in the Aegean region, wholly without the use of pesticides and chemical fertilizers, in “Living Soil” that has been free from any toxic substances for at least 3 years and enriched by organic compost and other organic matter. This means that the soil and water supply are cleaner, which in turn protects the local population and wildlife. The resulting cotton fiber is processed into fabric without the use of harmful chemicals or bleach.
The sustainable label centers round naturally sustainable bamboo which is gaining popularity in the fashion world due to its light, almost translucent yarn that has a natural quality that feels like silk, but with the practical advantage of being machine-washable.
This natural fiber is hypoallergenic, absorbent, and is naturally anti-bacterial so will not hold odor.
When your bamboo garment finishes its useful life, it can return to nourish the earth, as it is 100% biodegradable.
Photo:
http://www.prlog.org/
