DineClub Press Meet 11-Nov-2009
What is DineClub ?
“With a plethora of restaurants mushrooming up and footfalls plummiting inwake of downturn, the hospitality sector needs a new perspective.”
“Dining is becoming an expensive affair and I am confused where to dine out” -The Customer
DineClub in one line is a two way business solution which adds nobility to the concept of dining!
Know More:
"DineClub is an enterprise with a distinguished team at its helm determined to take dining experience to a new SUMMIT. With support of people from variegated backgrounds viz, Hospitality, FMCG, IT, Project management, Banking, Consulting etc, and a total experience of 75 years, DineClub looks forward to add a whole new dimension to Food and services industry".
DineClub-The Inception:
Navneet Kumar - The face of ‘DineClub’
DineClub- The Mission:
The mission is to provide maximum choice and value to DineClub members and associates throughout India with greatest savings on offer along with an un-matched customer service.
DineClub – The Vision:
The vision is to carve a niche in rapidly changing hospitality sector. We wish to be very innovative and contemporary and in the process be one of the finest service providers in our domain!
DineClub is your Genie: DineClub Card is a lifestyle statement.
The Three Wishes are:
a) We offer you a bouquet of exclusive restaurants to choose from.
b) We are India’s first and only privilege dining club which shares the bill of the customer and gets him dining at half the cost.
C) We intend to provide a host of services both to our cusomters and our partner restaurants, as we spread our wings.
DineClub-The Business Logic:
How we make “Impossible”
Internally we intend to create win-win situations for the restaurants as a business partner, by providing them deep insights from a consumer point of view and even help them with their key pain points as the real founders of the establishment would do. At the same time, we also intend to create an atmosphere of trust and great value for our customers where they realise that we are partnering with meticulously selected restaurants to provide them with un-rivalled customer service in a most satisfying ambience along with gourmet cuisine. In addition, the customers get their dining expenses shared by the partnership between the restaurants and ourselves.
As our restaurant engagement is not charged/sponsored - the only criteria being the quality and value that the restaurant gives to its customers, we take pride in saying that we take our restaurant associations very seriously and selectively.
Our USP
• Honesty - whatever is promised in terms of promotions, offers, is what people get at face value and not with any "strings attached"
• Fine print is showcased in bold and is highlighted - so that people do not feel cheated."
The Privilege (The Sharing of the Bill!):
a. 50% OFF on the total food bill means multiple diners can eat out and receive a 50% discount on food with just 1 DineClub Card.
b. 241 – 2 meals for the price of 1 is across all courses ordered, the cheapest or equivalent dish of each course being free.
The world has already started TALKING:
"I bought DineClub card in August '09 and I totally relish the overall experience, It is very brave of DineClub, a young venture, to be absolutely true to its customers"
- Karthik Ganeshan, Infosys Technologies Limited (a member)
"The association with DineClub has been very satisfying. I was very concerned about the partnership being clean, and I must say DineClub has not disappointed me! "
- Javed Kunnibhavi, General Manager, The Belair
How to use the ‘DineClub’
1- Search for the restaurant on our website
2- Pick up the restaurant of your choice and book your place by calling them and quoting ‘DineClub’
3- Enjoy your meal and present your ‘DineClub’
For more details and updated list of restaurants on offer, please visit www.dineclub.in
Photo:
http://www.prlog.org/
