“Imagine wearing something that could change the world. That is how my five-year-old views his Golden eagle T-shirt from Animal Tails, and he may be right. The company has a strict ethical policy ensuring that everything from the production line to the supply chain meets stringent international standards. T-shirts have pictures of endangered species and come with tags explaining an animal’s plight, while a slice of the profits goes to animal causes. All this for £16.50 – and they are hard-wearing and comfortable, too.” Daily Telegraph Magazine
With families now becoming more environmentally aware than ever before, organic and ethically produced children’s clothing company Animal Tails have been leading the way in their quest to produce beautiful clothes with an important educational message behind them. They have just launched a new winter range that features some of the world’s most endangered species including the Polar Bear and the Snow Leopard.
The Animal Tails collection serves to educate young people on the dangers facing these animals. Included in the Animal Tails collection are the Asian Elephant, Siamese Crocodile, Leatherback Turtle, Luna Moth and many more. With each item of clothing comes a story label written to the child from the perspective of the animal featured, with fun and amazing facts about the animal, and ultimately why it is endangered and what young people can do to help.
Animal Tails was founded in 2006 by artist and designer Annette D’Oyly. The collection is UK Soil Association certified under the Global Organic Textile Standard (GOTS), which assures that the garments are, not only organic, including all the dying process and silk screen inks used, but also ethically manufactured.
“We want to engage children’s’
The collection is available online and stocked in 50 places across the UK and internationally, including Fenwick’s of Newcastle and the National Maritime Museum.
With Christmas approaching pre orders have been rolling in for the Polar Bear and Snow Leopard designs and these items are wonderful for Christmas gifts.
For more information on Animal Tails please visit their website which shows the full range of clothing for babies and children which include t-shirts and rompers - www.animaltails.co.uk
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