“The mobile phone is becoming a traveler’s best friend,” says Wladimir Guez, vice president of research & development at City Discovery. “Given the incredible growth of smart phones, more and more of our customers are seeking out travel services and information when already in the destination. With the launch of mobile.city-
Accessible from all mobile phones with internet browsing capability, mobile.city-
“We designed a simple but powerful interface. Searching activities with your smart phone is fast and easy because of the site’s highly categorized approach. Its Geo-Targeting ability allows the site to display a link to the things to do in the destination where the user is, and with just a click you can call City Discovery’s nearest customer service branch for last minute bookings. We still recommend that travelers plan their trip before leaving, but we believe this mobile version will be very helpful to travelers who were not able to book their activities in advance.” Guez adds.
The site also gives users the option to directly access booking vouchers from their phones. Soon, vouchers sent to mobile devices will be accepted as legitimate vouchers by City Discovery’s activity providers.
“Mobile applications offer a unique potential to revolutionize the travel industry," according to Guez. City Discovery is one of the first in the travel industry to use the Short Message Service in mobile phones to confirm bookings and remind customers about their booking details. In addition, Guez says his development team is currently developing a system that allows customers to access local travel information and advice directly on their phone.
"The launch of the mobile site reinforces City Discovery’s efforts to develop mobile phone technology to connect our customers with activity providers,” says Guez.
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About City Discovery
City Discovery is a leading provider of sightseeing tours, travel experiences and ground transportation worldwide. With over 5,000 carefully selected travel activities in 300 destinations and user-friendly features such as traveler reviews, wishbox, suggested itineraries and gift certificates, City Discovery sells directly to consumers through City-Discovery.com and a network of over 7,500 travel agencies and affiliates. City Discovery is available in 13 languages and has offices in USA, France, Italy, Greece and the Philippines.