In honor of nine wonderful years helping consumers regain vibrant and youthful skin, MyChelle Dermaceuticals, the leader in effective, natural skin care, reflects on its beginnings. Over the years, MyChelle established a leadership role in the natural skin care industry delighting consumers, retailers and media alike, because of its powerful delivery of visible results.
Myra Michelle Eby, founder of MyChelle Dermaceuticals, was frustrated by the lack of truly natural and effective skin care products. She began making kitchen-made skin care products with ingredients right out of her pantry and refrigerator that would eventually lead her to a new realm of skin care that is bioactive, pure, natural and effective: MyChelle. This marked the beginning of her passion to make cleansers, peels, and masks, with the guiding principle that the ingredients should nourish and rejuvenate the skin, just as food nourishes our bodies. She proved that natural could be effective without the use of harsh or toxic chemicals, and the idea for MyChelle Dermaceuticals was born.
MyChelle Dermaceuticals was founded on the premises that nature and science can be combined successfully to create the most effective, natural and safest skin care products possible. MyChelle is committed to designing products that are highly effective in boosting the skin’s nutrient levels and helping to fight the signs of aging while improving structural integrity and supporting the skin’s immune system. The biggest differentiator between MyChelle and other natural product companies is that MyChelle products contain the correct and clinically proven amount of natural, bioactive ingredients.
MyChelle began pure and effective, and nine years later remains pure and effective. Women and men seeking natural and effective remedies for common skin problems, from acne to wrinkles to scars, have discovered MyChelle and have become loyal fans of the products because of the results they can achieve with them. MyChelle is a coveted, beauty-inspired skin care line that is a must-have because of its effectiveness, eco-consciousness, community involvement and cruelty free approach to creating award-winning skin care products and cosmetics.
“I am on a mission to educate the consumer and provide them with a viable, effective, natural and environmentally smart skin care line,” says Myra Michelle Eby, founder of MyChelle Dermaceuticals. “I have always believed that an educated consumer is a healthier consumer.”
Myra focuses on many aspects of the company and the products: from new product development, to educating consumers, to giving back to the community. She is an active and avid board member of the Medicine Horse Program, furthering the company’s support of the non-profit and its vision to rescue foals from the Premarin® drug industry and enhance the quality of life of adolescents through unique equine-assisted experiences.
MyChelle customers are the true advocates and believers as they send testimonials that tell the story of the products. From the endless letters and emails from customers who want to share their MyChelle success stories, to top industry editors and publications giving MyChelle products awards and recognition, MyChelle products are proven to be safe and effective:
- Thank you so much [MyChelle] for clearing up my skin! I have suffered from acne for many years, even into my late 20's. I started using your products about 6 months ago and what an improvement I have seen. My skin is finally starting to heal and my breakouts are further apart and milder when they do happen. I can't wait to see what happens in another 6 months. – Celia S.
- I have to say that I absolutely love your product. I discovered your product while shopping around for a new, pure and paraben free facial line and there you where. I honestly can say that I saw a difference in my skin from the first time I used your line. I had close friends and family asking me if I was doing anything different, because my skin looked so good. My favorite is the Fruit Enzyme Cleanser, Fruit Fiesta Peel and Deep Repair Cream. I tell everyone about you guys... Nothing like finding a product that exceeds your expectations. Thanks so much. - Liz T
MyChelle products continue to be awarded and recognized by leading publications, including:
1. Natural Solutions – Incredible Pumpkin Peel
2. Better Nutrition – NoTox and Lip Plumping Treatment
3. Progressive Grocer – Clear Skin Teen Anthology
4. Shape You – Magnolia Fresh Eyes
5. Gorgeously Green – Fresh Eyes and Fabulous Eye Cream
6. Whole Foods – Best Moisturizing Creams
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MyChelle has had some big milestones recently:
• MyChelle headquarters made a move from Frisco Colo. to Louisville Colo. to expand to 20,000 sq feet in office space and facilities to support expansion
• Hired industry experts to support expanded marketing, education and sales resources: Kristine Carey - Marketing Director, Atali Carr - National Sales Trainer and Megan Kishner as Colorado and New Mexico Territory Manager.
• Half of the dedicated customer service team are licensed estheticians, while a committed sales force provides direct retailer service.
• Introduced an award winning, highly effective and nontoxic teen acne collection of skin care products.
• Introduced a revolutionary, cream format Mineral Makeup line that includes a creamy, light Foundation; an effective Concealer; a complementary palette of Eye Shimmers, Blush Sticks, Little Kisses Lipsticks and Lip Plumping Glosses.
As MyChelle looks ahead to 2010, the outlook is beautiful. MyChelle will continue to revolutionize its products and offerings through dedicated research, customer feedback and new revelations in the field. Customers and retailers will find an enhanced display of MyChelle in stores that focuses on educating them about the key ingredients and the effectiveness of MyChelle products. MyChelle is a pioneer in the natural skin care industry and will continue to pave the path for effective, pure, bioactive skin care.
Media Contact:
Verde PR & Consulting
Julie Snider-Popp
970-259-3555
juliepopp@verdepr.com
