uTest, the world’s largest software testing marketplace, today announced that it has been named a recipient of a 2009 Commendation of Excellence award in the category of “Technology Innovation in External Communications & Communities”
uTest launched in August 2008 and created the first global marketplace for testing web, mobile and desktop applications. Through the use of social media, uTest has brought a human face to software testing and increased the size and engagement level of its community of 20,000+ professional testers. The following social web innovations have been introduced in the last six months:
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“uTest’s program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships,”
“The secret of uTest’s community-building success is that we focus our energy and efforts on producing original content and having authentic conversations with our customers and testers, rather than marketing at them,” said Matt Johnston, uTest VP of Marketing & Community. “In doing so, we make their professional lives better, inform and entertain them, and introduce them to uTest in a way that makes a positive impression.”
About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit http://sncr.org.
