Would people really have you believe a lie even as an adult? How about advertising?
Marketers have an interesting job. It’s their job to satisfy us consumers at a profit. The problem with satisfied us consumers is that the moment we become satisfied, we stop consuming. The worst thing in the world to some marketers is a satisfied customer! A satisfied customer means lower demand and lower demand means lower sales, which in turn means lower profits. Wouldn’t it be great for these marketers if they could find a way to keep us spending our money on their products all of the time? Marketers would love to discover a way to keep us consumers demanding products all the time. To do this they all have to do is prevent us consumers from ever feeling satisfied.
Believe it or not, this is exactly what some marketers have achieved. These marketers have found a way to keep us consumers continually consuming. These marketers have discovered that if we consumers perpetually feel empty inside, we would perpetually try to fill this gap in our lives. We would get up early every morning, fight our way through increasingly more traffic and pollution to make more money so we could buy more goods to fill this gap in our lives which leads to a greater feeling of emptiness. Some people have even named this effect “the rat race”. We would become slaves to the market place and this is great news for profits. The goal for some marketers then becomes to create this perpetual empty feeling inside of all of us consumers without being too obvious about it. The greater this feeling, the harder the public strives to fill this gap, the more they consume and the more these marketers profit. Some of these marketers have become very good at creating this perpetual cycle.
The strategy that some advertising and some marketing utilises is designed to create an unconscious empty feeling inside of us and here’s how it works; these marketers flood us with images of perfect people living perfect lives. Everywhere you look, except for in the real world, we’re surrounded by and bombarded with images of perfect people leading perfect lives. In fact these images are often even better than perfect. In these images people have usually been digitally altered to be thinner. Their wrinkles are removed as are all other natural blemishes. The images are fake images. They are dishonest. The most beautiful and physically perfect people in the entire world are made even more perfect, making it impossible for consumers to attain these standards. And so we continually and not always consciously compare ourselves to this impossible and fake standard which leads to a subconscious feeling of inadequacy. We as consumers experience a perpetual feeling of emptiness even though we don’t always know why. We may not even be consciously aware that we feel empty, and yet we continually consume more, trying to fill the hole. We consistently consume far more than we need and we are often at a loss as to explain why we consume so much. Some people have even called this “retail therapy”. This is wonderful news to these marketers who will quite happily take our money, selling us products to fill that empty gap in our lives.
Imagine if we all refused to buy into this fake reality. Imagine if we all stopped supporting these dishonest marketers. We should create a new type of demand for products; we should demand integrity in advertising them. Imagine if we insisted that all advertising was healthy and honest. Wouldn’t we all start to feel less insecure? If we all felt more secure and adequate about ourselves there wouldn’t be a hole inside of us to fill. We would feel more content. We would be more trusting. Relationships would be easier to begin and nurture. We would go back to helping each other out instead of doing each other in. We would stop the mad rush to get ahead. There is no need to get ahead if you feel secure and satisfied. We would make products that lasted longer and that we could repair instead of buying disposable products as disposable people. We would care more for each other. We’d work less and play more. We would eat far less. We would consume far less and this unfortunate planet that’s groaning with the weight of our needs might recover. We would have more time on our hands to be creative and express ourselves. We would have more time to reflect. We would have more time to discover what other lies we've been led to believe.
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Troy Robins is the founder of Hypnosis Works! (www.hypnosis-
For further information or to schedule an interview call 082 419 5523.
Members of the press can find more information online at http://www.hypnosis-