Food and Drink Market Data Online
Overview of the Bakery Products Market in Europe
Food for Thought, November 16, 2009
Summary
The “Bakery Products market in Western Europe” covering 16 countries, puts direct human consumption at Euros 98.4 billion in 2008, or 8.9% of the all food and drink market of Euros 1111 billion. This total bakery products market is forecast to grow at an average annual real 0.37% during the 2008 - 2011 period, compared to 0.51% for the total food and drink market.
More than 1080 companies are involved in this market across Europe, with the Top-10 companies supplying 23% of the market. Current major players are Barilla with a market share of 9.28%, followed by Kraft Foods (2.92%) and Finalrealm (1.82%). FFT’s online database tracks and incorporates M&A activity on a continuous basis.
Eight product markets are covered - Flour, Bread products, Crispbread, Industrial pastry, Biscuits, Frozen pastry products, Fresh Pasta, Dry Pasta - in the 16 countries covered by the survey. Thus the report covers 128 country and product markets, with Barilla have a leading presence, being present in 62 markets.
Country Markets
The largest country market is Germany, with a 25% share of the total 2008 West European bakery products market, worth Euros 98.4 billion (for 20% of the total population), the 3 largest country markets, including Italy and France, make up 55% of the total bakery products market (for 51% of the total population) and the 5 largest country markets, including the U.K. and Spain, make up 74% of the West European market (for 77% of the total population).
The best 3 countries market performances based on annual real % growth (2003-2008) are Sweden (+2.4%), Spain (+2.1%) and Finland (+1.5%)
Product Markets
The largest product market is Bread Products with a 56% share of the total 2008 bakery products market, or Euros 55.4 billion.
The next largest product market, Biscuits, makes up 13% of the total market, or Euros 13 billion.
The three largest product markets, adding Industrial Pastry, make up 81% of the total market, or Euros 80 billion.
The best 3 product market performances based on annual real % growth (2003-2008) are Fresh Pasta (+2.9%), Frozen Pastry Products (+2.3%) and Crisp bread (+2%).
Foodservice
The total foodservice market is worth 15.4% or Euros 15.2 billion, and the retail market worth 84.6% with a Euros 83.2 billion.
Own Label
In the total market by value, distributors' own label products now make up 22.3%, with manufacturers' branded products making up 50.3% of the total market, the difference being made up by unbranded products and artisanal products (own made for own sale, e.g. by butchers).
Retail distributors' own label products continue to make inroads into manufacturers’
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