Riverside, California: … Former SEMA Vice President of Market Research Jim Spoonhower and former SEMA Market Research Analyst Zack Krelle have launched a new market research firm focusing on the automotive performance parts and accessories industry.
Officials said Fast Lane Research was established to provide essential information to the thousands of companies that make up the automotive specialty equipment industry. Many of these industry firms are small to cottage size, and may have limited capability to gather or digest market research data.
Fast Lane Research provides the option of having a market research function on an as-needed basis without all the extra fixed expenses.
Having conducted market research in the automotive specialty equipment industry during the past 13 years for SEMA, Spoonhower and Krelle know the market very well. The results of their industry studies are more targeted and insightful, and consequently of more value, than similar studies performed by others outside the industry.
“Being enthusiasts ourselves and having generated more than 60 reports and hundreds of articles about the industry, I believe our data will be exactly what the industry needs right now,” stated Zack Krelle.
Fast Lane Research provides such services as:
• Fee-based data collection and analysis
• Syndicated studies of the performance parts and accessories industry
• Niche-
• Warranty card registration program
• Industry digest newsletter
“The automotive specialty equipment industry is all about passion for performance parts and accessories, and industry products are primarily purchased by enthusiasts. Most of the executives running companies in this industry are enthusiasts themselves and have watched the industry become increasingly complex. To the point that there is a huge need for industry data in order to make sound business decisions,” said Jim Spoonhower. “And Fast Lane Research was established to do just that.”
For additional information email info@fastlaneresearch.com or visit the Fast Lane Research website at www.fastlaneresearch.com .
