In a move to make it even easier and faster to sponsor athletes, Kenda has formed an exciting new partnership with XTRM Sports Network.
Beginning January 1, 2010, Kenda will be using XTRM’s industry leading online automated sponsorship system. The proprietary system ranks athletes with their unique ranking ratification system. This will allow Kenda to automatically sponsor athletes that are not only competing, but winning. With the automated results, Kenda won’t have to wade through piles of resumes. Everything is done with a few clicks of the button on XTRM’s website. As a result, Kenda’s brand is associated with winning athletes and teams. Sponsorships will include discounted tire pricing distributed in the form of e-coupons or “awards.”
“We’re very excited about our partnership with XTRM. What drew us to the program was the turnkey deliverable they could offer. With their complete online network of riders and integrated ranking system, they have the ideal platform to distribute info and offers about our complete line of products. We no longer need to spend time sifting through thousands of resumes and chasing after race results. All of the data we need is sent to us in a full report and we can log on to our account at anytime to be fully updated on what’s going on within our network. Overall, XTRM is putting us in front of thousands of riders that make up our target audience.” -
Gus Niewenhous, Marketing Manager, Kenda Tire Powersports Division
"We're very excited to have Kenda onboard to take advantage of our sponsorship platform," adds Richard Grogan-Crane, XTRM's founder and CEO. "Their insight shows that they are innovative and have the vision to understand targeting the next generation of customers through the XTRM Internet platform."
Join or login to XTRM today to find great deals and sponsorship offers from Kenda and other top brands today. Joining is free. Join Kenda’s online community to receive offers, discounts and newsfeeds directly to your XTRM profile.
For information on XTRM’s sponsorship and other marketing programs, visit us at XTRM.com/sponsor
About Kenda Tire Powersports Division
Kenda is a leading manufacturer of Automotive, bicycle, motorcycle, ATV, industrial, and trailer tires. Since their beginnings in 1962, they have operated on core values of honesty, innovation, quality, and customer service. For the past forty years, Kenda has continued to develop and expand its product selections to meet ever-changing market demands. Learn more ay kenda.com.
