(York, Pa.) — A white paper released today by Baublitz Advertising exposes the critical interactive marketing errors made by many manufacturers, distributors and others in the building industry. By neglecting or mishandling crucial elements of their Web-based marketing programs, these companies are failing to reach customers and prospects – and ceding market share to competitors.
The paper, Five Strategic Web Development Blunders – and How To Overcome Them, exposes the common mistakes companies make when developing and maintaining an interactive marketing program, and offers compelling solutions.
The white paper was developed based on the research and recommendations of B•Interactive, the web marketing division of Baublitz Advertising. Five Strategic Web Development Blunders is available for complimentary download by clicking visiting www.baublitz.com.
“Our review revealed that many sites are underperforming – often dramatically,”
Five Blunders identifies the five critical mistakes that many companies in the industry continue to make:
1. Lack of strategic planning
2. Failure to focus on the user experience
3. Neglecting to optimize for maximum exposure
4. Lack of integration with non-web marketing
5. Failure to manage growth
The white paper details each problem and its consequences, and cites examples of how each one can negatively impact a company’s marketing, brand or market share. Five Blunders also offers targeted recommendations on overcoming these obstacles to success and managing an effective interactive marketing program.
Baublitz Advertising, an agency that has specialized in the building and construction materials market for three decades, regularly publishes white papers on how critical marketing issues relate specifically to the industry.
To download a full copy of Five Blunders or sign up for Spec Sheet, the Baublitz marketing e-newsletter, visit www.baublitz.com.
