Corporate Values Drive Growth, Says North West Business Leader

Nov. 18, 2009 - PRLog -- The creation of a values-led corporate culture within one of Britain’s most successful healthcare companies had engaged its workforce, driven growth and resulted in turnover rocketing from £60 million to £100 million in a handful of years, according to Chris Harrison of North West pharma company Fresenius Kabi.

Addressing business leaders from across the North West at this week’s ‘Emerging from the Recession’ conference at Manchester’s MacDonald Hotel, the Runcorn based Group Managing Director said the adoption of values-led leadership could assist organisations in weathering the economic storm.

“At Fresenius Kabi, values have provided an important underpinning of what we do as a business and they have enabled everybody within that business to be engaged,” he added.” I am convinced that our progress would not have been as sustainable without values.”

Ruth Sanderson,one of the conference organisers and MD of blue pea POD, the Chester based leadership consultancy told the delegates that all the speakers would outline their experiences of corporate culture and its impact on performance.

“The uncertain times have seen many companies lose their way,” she said:” But forward-thinking CEOs are working with their corporate culture and leadership values because they know these hold the key to competitive advantage / business growth. (one or the other obviously not both – I prefer the latter)

“The level of interest in this conference in Manchester is, in my view, a clear indication of the growing acknowledgement of the role of values in corporate life. We have senior players in attendance today who have all experienced the positive impact of company values. We want them to share their experiences with all our delegates.”

Her co-organiser Sue Coyne, Executive Coach and Culture Change Consultant of Stockport-based Connectiveness Ltd added that research had shown that the adoption of a values based corporate culture within an organisation had a measurable effect on performance from sales figures to the bottom line.

Mike Stevens, the Manchester based Group and UK Human Resources Director for the £300 million turnover Odeon and UCI Cinema Group told the conference that he became involved in building a values based corporate company when the Odeon and UCI operations were being integrated.

“We conducted a company wide survey of our employees and as a company we were shaken to the core when the results showed a worrying level of disengagement and negativity.”

“We made a conscious decision to apply values to the culture using engagement, communication and development. We have already seen some very positive results from our work and now values are integral in every aspect of our business.”

After the conference Ruth Sanderson said: “Many companies are now looking forward to emerging from this long and difficult recession and this conference was the start of a series of events to give our delegates the benefit of the experiences of our speakers, all of whom spoke very positively about values-led leadership and corporate culture.

“We believe in the effectiveness of values-led leadership and the end of the recession will give many companies the opportunity to examine the many positives from this approach to business. Putting in those values now will pay huge dividends as time goes on.”

For further information click onto www.bluepeapod.com