Companies in the MI and pro audio sector have responded to the economic slowdown by slashing budgets and downsizing, with recent industry tradeshows looking increasingly like job fairs. But one industry veteran has come up with an innovative approach to turn the current downturn into a growth opportunity for businesses both large and small across the MI and pro audio spectrum.
Rick McClendon’s Pro Sales Management addresses a growing gap in our industry. Focused on mid-sized firms and manufacturers, Pro Sales Management provides those companies with a host of services normally reserved for larger corporations with in-house sales management teams, on an outsourced basis that is scalable to meet each client’s individual needs and budgets.
McClendon, whose own pedigree includes corporate positions at Roland, Tascam, Seymour Duncan and the Harman Group, brings more than two decades of professional sales management expertise to aid mid-sized companies in organizing the efforts of their networks of regional independent rep firms. From sales strategies, communication and promotional campaigns to product launches, training and dealer relationships, Pro Sound Management offers the tools and techniques to help small and mid-sized companies compete in today’s market.
“Our clients have told us that one of the biggest advantages of bringing in an outside company like ours is that it gives them a much more broad perspective on the industry than they would have with a dedicated, in-house sales manager,” McClendon observes. “As independents, we tap into a network of relationships we’ve developed over 25 years in the industry, which gives us an advantage over in-house management teams, who can easily become insulated by their own corporate environment.”
Pro Sales Management can be reached at 323-273-8678, or visit their website at www.prosalesmgmt.com.
