Louisville, Ky. — DigitalSignageToday.com, a part of the technology division of NetWorld Alliance, a leading publisher in the digital signage industry, announces the publication of “Advertising with Digital Signage,” sponsored by NEC Display Solutions. The guide discusses current trends in digital signage advertising, including mobile displays and effectiveness in retail, as well as how to effectively measure digital signage advertising.
“Advertising can do more than subsidize costs,” said Bill Yackey, editor of DigitalSignageToday.com in the guide’s introduction. “It also can improve the look of the store, as well as entertain and inform customers. The more interesting and relevant the content, the more the advertiser has a unique opportunity to develop loyalty surrounding its brand. Ultimately, it will end up in more sales.”
The guide examines what, exactly, digital out-of-home advertising entails, including content creation and hardware needs. The guide also discusses how to monetize the digital signage network, and what ad buyers are looking for with digital signage. Digital signage network operators can learn key information about increasing sales and saving money via digital signage advertising.
To download “Digital Signage Advertising,”
