Silverpop and The Annuitas Group to Present at the SFDC Dreamforce ‘09 Conference

Media Alert for Salesforce.com Dreamforce 2009
By: Lori Piening
 
Nov. 17, 2009 - PRLog -- Silverpop and The Annuitas Group to present at SFDC Dreamforce '09 on Thursday, November 19th at 11:30 PST, “Strategic Marketing Automation; Understanding and Managing B2B Buyer Dialogues”.

WHAT:    Dreamforce Breakout Session: “Strategic Marketing Automation; Understanding and Managing B2B Buyer Dialogues”

WHO:    Adam Needles, Director of Field Marketing and B2B Marketing Evangelist, Silverpop
                 Carlos Hidalgo, President and Co-Founder, The Annuitas Group

WHEN:    Thursday, November 19th 11:30AM PST.

WHERE:    SFDC Dreamforce 2009 Conference
       Moscone Convention Center
       San Francisco, California

ABOUT THE SESSION:
Today’s B2B marketing organizations can act as the single point of contact for engaging with, managing, and providing continuity in pre-sale dialogues with buyers. In the process, marketing automation becomes a more strategic piece of a holistic CRM infrastructure. Join Silverpop to learn how B2B marketing must change to take advantage of this opportunity and find new levels of success with demand generation. Plus, learn more about the implications that will shape organizations’ approaches to marketing technology and corporate CRM infrastructure.

TO REGISTER: Visit http://www.salesforce.com/dreamforce/DF09/site/

About Silverpop
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.  And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, the United Kingdom and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.

About The Annuitas Group
The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies.  With more than 20 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs.  In all, The Annuitas Group has been able to identify over $300 million of potential lost revenue within their sales and marketing process.  For more information, visit www.annuitasgroup.com.
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