Effective immediately, Hoa Le has been appointed to take control of MMCAST’s and play a leading role in bringing the company’s exciting mobile video advertising product to market. Le brings over 12 years of IT management and engineering expereince to MMCAST. His expertise includes transforming start-up companies with limited resources into mature organizations through market analysis, capital forecasting and corporate and vendor relations as it pertains to technology architecture.
In his tenure, Hoa Le served as the Cief Technology Officer of MMCAST. Previously, Le was the Director of Systems Operations at Helio, a MVNO joint venture between South Korea Telecom (SKT) and Earthlink. Prior to Helio, Le was Director of Technical Operations at Fox Interactive Media (FIM), where he managed technology growth for Fox branded internet properties.
MMCAST’s past CEO and now active Chairman, Fredrik Broberg said “I’m delighted to appoint Hoa as the new CEO. He has huge expertise and the insight to create value for all the players in the mobile eco-system. His importance has already been proven as the companies CTO and will be a great asset as we move towards the launch of the first of our mobile video advertising solutions.
With offices in Los Angeles and London, MMCAST creates mobile video advertising that fundamentally improve the consumer’s experience. Le will lead the company to guide the first of many ground-breaking ad-insertion products that instantly engages the mobile user with video advertising that substantially improves the mobile experience for the consumer and creates a viable revenue stream for mobile application developers
and content providers.
The mobile industry is taking note of the innovative solutions MMCAST is bringing to market. In May 2008, The Mobile Entertainment Forum awarded MMCAST “Most Innovative Business Model” and in June 2008, the GSMA in America recognised MMCAST as one of the “top innovators.”
About MMCAST:
MMCAST is a provider of proprietary technology platform that allows for the insertion of highly targeted video advertising instantly and without delay to the mobile user, creating a seamless user experience for the user. By monetizing the seamless user experience MMCAST fundamentally changes the economics of delivering mobile applications and content. MMCAST´s technology is agnostic in terms of carrier, network, and handset. For more information on MMCAST, please go to www.mmcast.net.
Contact information
MMCAST
850 S Robertson Boulevard
Los Angeles, California 90035
Paul Rossi, VP Marketing – paul@mmcast.net
Tel: 1 310 994 5951
