V3 Integrated Marketing, a Kansas City based marketing and social media agency, has been selected by T2 and Back Alley Films in Kansas City, to spearhead the move into integration of social media into their traditional marketing and PR efforts. T2 creates content through motion design, animation and experiential projects — while Back Alley Films creates production content for multiple media platforms through a roster of multi-talented artists/directors. Together, T2 and Back Alley form a powerful and creative multi-media resource for their clients.
Formed by founders Shelly Kramer and Laura Lake, V3 is a full service agency that brings solid strategic thinking to their clients’ marketing needs. Says Kramer, “so often we find that this field, especially when it comes to social media, is filled with opportunists just looking for a bandwagon to jump on, that they often do their clients a disservice. We advocate that social mediums are nothing more than tools and part of an overall well thought out marketing plan and that’s what we bring to the table.”
Lake is the author of Consumer Behavior for Dummies, published in March of 2009, and also writes the marketing column for About.com. Kramer was recently named one of the Top Ten Twitter Influencers in the US and their collective knowledge and the expertise they bring to their clients, especially in the social media realm, is impressive.
Teri Rogers, CEO of T2/Back Alley Films says, “We interviewed multiple strategic marketing/PR firms, but chose V3 because they had seasoned experience in traditional marketing strategy and proven expertise in non-traditional/
V3 will work with T2/Back Alley Films to assist them in integrating social media into what they already do best - creative content production and design. The interaction in the social media realm will assist potential new clients and fans in finding the talented productions of T2/Back Alley Films and social media will not only create exposure for T2, but will also filter down to their clients as well. “The visual design work created by T2 and the integrated production by Back Alley Films is top notch and we will make it our mission to create the awareness that it deserves not just locally but on a national level.” Says Lake.
