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San Francisco, CA – Technical wine closure producer Diam will fund a major research study to provide the first quantitative data on the level of bottle variation among the best-selling wines in the United States. Discussion at a blue ribbon industry panel gathering on November 18th will focus on developing relevant and meaningful parameters for this groundbreaking study. Leaders from every facet of the wine industry including retailers, master sommeliers, winemakers, researchers, along with trade journalists, have been invited to frame what will be one of the more revelatory studies about closures in the wine business.
The meeting will be held at the Intercontinental Hotel in downtown San Francisco. Among the expected attendees are Bruce Cass, editor of the Oxford Companion to the Wines of North America; John Cunningham, Senior Manager of Research and Development and Process Improvement at G3 Enterprises;
Commenting on the statistical significance of the study will be Humboldt State University Professor Emeritus Robert T. Hodgson, author of the scientific paper An Analysis of the Concordance Among 13 U.S. Wine Competitions, published in the Spring 2009 Journal of Wine Economics.
The research study proposes to purchase the best selling wines in the USA bottled in 750mL for technical and organoleptic analysis of bottle variation. From this, a report exploring the costs to the American wine trade of bottle variation will be authored by an independent source.
Details of the discussion will be released on December 1, 2009.
This meeting is organized by San Francisco-based marketing communications firm Charles Communications Associates (CCA) in conjunction with UK-based Cube Communications and Diam-USA. The Intercontinental Hotel was selected for its shared commitment with Diam and CCA to green initiatives;
About Diam
Globally, DIAM is the leading technical cork closure with value sales of $82M in 2008, and enjoyed an 8.5 percent increase in US market share in 2008. Diam is committed to engaging with winemakers, retailers and distributors to drive awareness of current issues and to ensure all key stakeholders start to ‘think’ about the benefits of the closure options available.
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