Sunset Urban Records has set November 17th as the street date for the excitedly anticipated label debut from the Latin rap superstar Master M.C.
Released through Sunset Urban Records, the album is already being called a breakthrough in the Latin hip-hop format and genre of music. When Master M.C. inked a worldwide deal with Sunset Urban this year, he became the first artist in the Latin hip-hop genre to sign with the major Indy urban styled record label. Don Lichterman, the head of Sunset Urban, calls the Master M.C. debut CD "a melodic voyage of Latin and Afro Caribbean ethos.” (Don) Lichterman continues to say that “the music is a constant groove with poetic words in ”espanol” of all things, but I am told what he is rapping to us very much from deep within Misael’s (Master M.C,.) heart.” and “for me, I hear a high level unique synthesis of so many dance elements taken from customary Latin styles crossing over to traditional Urban blending hip-hop, rap and I even hear elements that are Jamaican reggae, blues, Cuban rumba, bomba puertorriqueñ
“The variety of pleasant sounding styles that Master M.C. brings together on "MEZCLANDO ESTILOS" is echoed in the array of music he produces throughout the entire album,” says Lichterman. Steering clear of the do to excess of computer-driven music of today, Master M.C. brings vocal music blended with percussion and brass creating a bright sounding classic groove of rhythms that rivals legendary salsa greats and hip-hop stars today.
"MEZCLANDO ESTILOS" contains 10 dance tracks all written by Misael Rosado, a.k.a. Master M.C. The first single for the Latin, Urban and Hip-hop markets is " Desde Que Te Conosi," with the entire CD self produced by Master M.C.
After announcing Master M.C.’s signing to Sunset Urban in the spring of 2009, Sunset Urban Chairman/CEO Don Lichterman stated, "The commercial boom for developing new Latin styled music fused with other styles has been going on for a long time in the U.S., and with Master M.C., in the middle of me listing to his music for the first time earlier this year, I knew he would be the perfect next signing to the Sunset Urban label.” Lichterman says that the “Latin hip-hop genre of music had been seeping into the mainstream and honestly, Master M.C.’s unique and innovative style of music is what made me want to sign him that day.” Lichterman ends by saying that he plans on setting up Master M.C. as one of the “top new urban driven Latin music artists in the world,” and that “the signing of Master M.C. is perfect for Sunset Urban.”
Born and raised in Ponce, Puerto Rico, Misael Rosado - AKA "Master M.C." – has quickly garnered international acclaim because of his unique musical style, which blends salsa grooves, ;Latin raps and Afro-Caribbean rhythms with hip-hop and even a reggaeton / dancehall reggae feel. Lyrically, he has touched into new ground releasing an album in Spanish inspired by his genuine roots in life, crafting grooves with a social message that touches into racism, poverty, and class repression. Master M.C. brings together hip-hop in modern Spanish, and his continuous grooves in his songs are what make Master M.C.'s demand transcend the economy issues of today, race issues of today and all social issues of today, as this debut CD has crossover capability.
Sunset Urban Records / Sunset Records
Sunset is a privately owned Don Lichterman Company. Sunset is one of the leading independent record labels and entertainment companies in the world. The Sunset Group of Entertainment Companies, and its global operation, acquire, develop, and distribute major music recording artists, home visual entertainment products, online-digital entertainment technologies and music and filmed entertainment worldwide. Sunset's four major divisions are the Sunset Distributed Label Group, the Sunset Strategic Marketing and Licensing Division, the Radio Sunset Network and the Sunset Filmed Entertainment Division.
