Dr. Richard T. Cole, Professor and Chair of the Department of Advertising, Public Relations and Retailing in the College of Communication Arts and Sciences has partnered with Derek Mehraban, CEO of Ingenex Digital Marketing of Ann Arbor, Michigan, to create the New Media Drivers License Course at Michigan State University.
Cole created the New Media Drivers License Course with Mehraban in 2008 and launched the course at MSU in January, 2009. The course website, www.newmediadl.com, contains weekly assignments and a place for students to post their work. The course trains students in new media and digital marketing. With a wide range of technical usage in social media sites, students are able to experience business in digital format. The use of Facebook, Linkedin, Twitter and Youtube allows for experience among a community of customers. Students will write content for blogs and learn the significance of blogging as being interactive information from business to customer. While internet has become one of the fastest growing mediums, students will be provided with a license to drive new media online.
The overall content of the course is seemingly appealing to students venturing to become young professionals in the business world. The course website provides a course review page quoting students on the basis of New Media Drivers License and the positive aspects included in taking the course. “Derek Mehraban, the instructor, is with it…this class is not only incredibly fun, but it’s very valuable to you and your future. It gives you the opportunity to connect with your classmates, build your portfolio, network with professionals, and finally…keep it real! Enrolling in the New Media Drivers License course isn’t required for your degree, but if it were up to me… it would be,” says former student Matthew Bender of the New Media Drivers License Course.
About New Media Drivers License
For further information on the basis of the New Media Drivers License Course, visit the website, and connect with the course on Facebook, Twitter, Youtube and many other media driven networks.
Reviews Instructors Connections
