12 more screens opening, including 4 luxurious Platinum Movie Suites and The Picturehouse, exclusively for arthouse films
First THX-certified cinema in the UAE to launch with the epic adventure ‘2012', showing in digital at Screen 22
Dubai, UAE; All 22 screens of Reel Cinemas, Dubai's largest megaplex in The Dubai Mall, will open tomorrow (November 12). The official opening of the city's ultimate cinema experience will be marked by the UAE's first digital screening of the much-awaited epic-film 2012 in Screen 22, the region's first and only THX-certified cinema hall.
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With the opening of all 22 screens, Reel Cinemas will assert itself as the region's premier cinema destination. Among the 12 screens being added are Screen 22, the first cinema in the UAE to be certified according to THX engineering standards for superior audiovisual quality; The Picturehouse, the region's first arthouse cinema for serious film fans; and four luxurious Platinum Movie Suites featuring their own private lounge, 32 reclining leather chairs conveniently equipped with a side table, and personalised butler service throughout the movie.
Mr Arif Amiri, Chief Executive Officer, Emaar Retail said: “Reel Cinemas is aimed at providing movie-goers an exceptional cinema experience. We have introduced many firsts to the region in order to raise the bar on cinema quality including the first THX-certified cinema in Dubai and the first arthouse cinema hall.”
He added: “We have developed the megaplex to above-industry standards to offer a superior experience for our guests. This also complements the advances made by Dubai in developing a vibrant regional film industry with several talented filmmakers pursuing active careers in the industry. By offering the entire breadth of movies, including dedicated arthouse films, we are also strengthening film culture in the region.”
Mr. Suhaimi Rafdi, Chief Executive Officer, Cathay Organisation said: “At Reel Cinemas we screen a wide variety of movies from popular blockbusters to critically acclaimed films. Our aim is to integrate world-class facilities together with a broad choice of movies, first-class services and great food and beverage offers to make a trip to the cinema a really memorable experience.”
He explained: “We leverage on modern technology which is reflected in our decision to bring digital cinema to the UAE. We are proud to be the first to offer the opportunity to see an epic movie like 2012 in Digital with Dolby Digital surround sound, offering patrons crisper visuals, better audio and a more immersive entertainment experience.”
Reel Cinemas at The Dubai Mall is operated by Reel Entertainment LLC, a joint venture of Emaar Retail and Singapore-based premier entertainment provider Cathay Organisation Holdings Ltd. Following the opening of Reel Cinemas at The Dubai Mall, Reel Entertainment LLC will launch its second 6-screen Reel Cinemas at Dubai Marina Mall next year.
Reel Cinemas complements other hugely popular entertainment centres in The Dubai Mall including SEGA Republic, the first and largest of its kind theme park in the Middle East; Dubai Aquarium & Underwater Zoo featuring the world's largest acrylic panel and 33,000 aquatic animals; and the Olympic-sized Dubai Ice Rink.
