Content is King in the world of SEO today and SEO is King in the world of Internet Marketing. The problem with these services is that the average small business owner can’t afford them and all they really want is their customers online to have access to a simple website where they can display their work and a profile about their company, sell downloads, have a mailing list, and a simple contact form.
What they really NEED is to be visible on the internet in the most cost-effective and productive manner while they are building their online revenues. With web development costs ranging from $500-10,000 and SEO work doubling that budget annually, most small businesses and contractors are without the means to have an effective presence on Google and other search engines and are resolved to paying a never-ending bill for Pay-Per-Clicks and Banner Ads that result in 75% less traffic and over 90% less conversion than high organic ranking deliver.
Well, the truth is that search engines, in general, are looking for only a few things. They want you to tell them the basics about what you have on your site, they want fresh content and a lot of it frequently, they want clean and organized code in the website files, and they want strong and relevant backlinks to your site from other sites with popularity or credibility. That’s really it! If you can accomplish these three goals without being too complicated then you have mastered SEO already.
Now lies the problem, when do you have time to give them these simple things? That’s right, you don’t and that is the reason you are unable to harvest the immense power of Google and other major search engines.
