MD Connect President Presents Results of Large Physician Practice Marketing Survey

Nov. 13, 2009 - PRLog -- Last Thursday, November 5th, Dan Stempel, President & CEO of MD Connect, Inc. (Wellesley, MA) presented the results of a survey of over 200 physician practices at the American College of Phlebology (ACP) Annual Meeting in Palm Desert, CA.  

MD Connect worked in cooperation with the American College of Phlebology to send out a survey on marketing practices to its membership during the summer of 2009.   The survey contained a number of questions about practice demographics, competition, procedure volumes, marketing expenditures and specific campaign results.  Of the over 2000 member practices surveyed, greater than 10% responded to the survey.  

Results of the survey showed marketing expenditures had not slowed significantly during the recession.  The average practice spent $4465 per month ($53,580 per year) on marketing, with higher volume practices spending significantly more than lower volume practices ($9068 vs. $1736), but also exhibiting a more than 5-fold estimated revenue ($234,308 vs. $42,298 per month).  The most commonly utilized media were print (68%), TV (30%) and radio (29%).  However, when analyzed on their relative returns on investment, all of these ‘traditional media’ sources had costs per referral of more than $300.  Other, lesser used media like internet ($149 per referral) and direct mail had much lower costs per referral.

“One of the most interesting lessons learned from the survey results is that the most popular advertising media used by physicians are in fact some of the least efficient.” said Dan Stempel.  “Lesser used media like internet and direct mail are clearly more efficient, but have yet to achieve mainstream usage.”

About MD Connect
MD Connect is a leading performance-based marketing services firm focused completely on connecting patients with physician practices. MD Connect uses a series of innovative web promotional techniques that have been proven to be much more effective than conventional media (print, TV, radio) and drive high volumes of patients to client practices. MD Connect programs include integrated referral measurement, helping to prove that clients’ marketing investments are generating a positive return. MD Connect focuses
on a limited number of medical specialties, developing a deep experience and knowledge-base within each.

For more information (or to request a copy of the complete survey results) visit http://www.mdconnectinc.com

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MD Connect is a leading performance-based marketing services firm focused completely on connecting patients with physician practices.