'Uncertain Times' May Be the Most Unusual Business Book of the Year

Nov. 13, 2009 - PRLog -- Alton R.Cogert, President and CEO, Strategic Asset Alliance, has written "Uncertain Times: A Chief Investment Officer's Journey," perhaps the most unusual business book of the year, combining a fictional tale with useful non-fiction information.  

The book takes you on a journey with an investment professional who has to cope with some of the deepest challenges of his career.  While telling his fictional story, Uncertain Times shows how to develop, improve and streamline the investment process of this industry, one that makes unique demands on investment professionals - insurance.  

As we all know, the safety and security of our institutions are continually being questioned in these challenging financial times. One kind of institution supports many major aspects of our lives — insurance companies. We rely on them, but few people understand the process by which insurance companies invest their assets in order to be able to pay out policy holders’ claims.

No previous book has outlined this unique process with such meticulous precision. Uncertain Times gives an insider’s view.

Whether you work for an insurer, regulate insurers, provide services to insurers or — like everyone else — are a policyholder concerned about how your insurer is run, this book will be invaluable to you.

"Uncertain Times" is published by CB Woodbridge Publishing and is available on Amazon.com (http://www.tinyurl.com/utimes).

Alton R. Cogert, CFA, CPA, CAIA, is President and Chief Executive Officer of Strategic Asset Alliance (www.saai.com), an investment consulting firm that exclusively serves insurance companies.  Founded in 1994, the firm focuses on improving the investment process of insurers, since solid investment results flow from a successful process.  Mr. Cogert holds a BS from the Wharton School of the University of Pennsylvania and an MBA from the Marshall School of the University of Southern California

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Strategic Asset Alliance is an investment consulting firm exclusively serving insurance companies. Its principals are all former Chief Investment Officers of insurers focused on improving the investment process, resulting in improved financial results.