ASOSreviews.com Screenshot
ASOS.com, the UK’s leading online fashion store, has launched ASOSreviews.com, an exciting Twitter-powered feedback and reviews micro-site. The site follows ASOS.com’s hugely successful launch of ASOS Life, an online community that facilitates interaction and conversation between the brand and its consumers.
James Hart, eCommerce Director at ASOS.com, said ‘ASOSreviews.com is a great way for us to keep in touch with and be open about the real-time feelings of our customers. Its bright, visual nature gives us nowhere to hide and I’ll be making it not only visible to our customers but to all of our colleagues at ASOS HQ as well. It’s also a great feedback tool and the great thing is that the loop is already closed as our customer care team already monitor and respond to tweets directed at us 24/7. We are excited about the launch of the site and have some interesting plans for its future development.’
ASOSreviews.com aggregates and displays positive and negative tweets about the brand, and encourages users to tweet their opinion about their ASOS.com experience. The site also visualises the overall sentiment of the brand and displays an interesting word cloud overview of what people are saying.
Charles Dalton-Moore, Managing Director of thruSITES, the social media development firm that built the site, said ‘ASOSreviews.com is designed to give a snapshot of customer sentiment on ASOS.com whilst encouraging ASOS.com’s online community to engage with and talk about the brand. We very much admire ASOS.com’s boldness in launching the site and taking the leading social media approach of any fashion retailer. Many other companies out there have yet to wake up to the reality of social media and should take ASOS.com’s example of learning from and engaging with their online community.’
Photo:
http://www.prlog.org/
