Tourism Online Marketing Workshop
Victoria County will host an important workshop on Tourism Online Marketing on Monday, Nov. 16th at ST. Ann's, Cape Breton to provide the tourism industry with the tools to help plan and implement their Tourism Online Marketing Strategy in 2010, states Tom C. Wilson, Director of Recreation & Tourism, Municipality of Victoria County.
“This workshop is open to all tourism operators, festival & events organizations and cultural organizations and businesses” says David Donovan, Chair, Municipal Tourism Committee, Municipality of Victoria County. Donovan indicates that the 90% of the visitors today research, plan and book their vacations online.
The workshop will take place at Great Hall of Clans, Gaelic College, St. Ann’s from 9:00 am – 4:00 pm. The presenter is Ms. Patricia Brusha, is the co-chair and co-founder of Online Revealed Canada - the Canadian Tourism e-Marketing Conference produced in association with Yahoo! Canada and http://www.acoupleofchicks.com - an Internet Marketing Company focused on travel and tourism. She has spent 26 years working in the Hospitality Industry in the United States and Canada in the fields of Sales, Hotel Marketing, Internet Distribution and Revenue Management. Together, the "Chicks" have published over 30 articles, launched Chicks Away a new social media portal for women who travel.
Workshop topics include-1) What is the goal of your website? 2) Defining your keyword market, 3) Optimizing your website - SEO, 4) Website Usability, 5) New media/content syndication, 6) Web 2.0 – blogging, RSS and beyond, 7) Social Media and Online Communities, 8) Paid Search Marketing – PPC, and 9) Web Analytics.
For more information on this workshop and how to register, please visit the Tourism Victoria County at http://www.tourismvc.com
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