Fans of Hong Kong writer Ma Wing-Sheng’s comic series Fung Wan (The Storm Riders) are eagerly anticipating the premiere of the long awaited sequel to The Storm Riders film, titled The Storm Warriors, this December. Ten years in the making, the film directed by the Pang Brothers stars a host of Hong Kong superstars including Aaron Kwok and Ekin Cheng in the lead roles of Cloud and Wind, as well as Simon Yam, Nicholas Tse and Charlene Choi.
In conjunction with the premiere, EON Bank Group is sharing the excitement of fans with three very special contests and additional premiere ticket redemptions for holders of the GSC-EON Bank Visa Credit Card. The premiere will be held at GSC MidValley Mega Mall on 9 December 2009.
“At EON Bank, we are cognisant of the fact that some of the most passionate fans of the The Storm Rider series are long time denizens of the World Wide Web. We are also not forgetting that the best way to channel excitement in real-time is through virtual channels including YouTube and FaceBook,” said Aaron Tan, Head of Cards and Unsecured Lending, EON Bank. “As such, we are using the best of Web 2.0 as part of our contest mechanics, which we believe is the first time a local bank is using such tools in reaching out to the public for a movie premier sponsorship like this,” he added.
The blogger contest, running from 9 to 22 November utilising the popular Nuffnang channel, seeks to discover the most popular blogsites registered to create interest for the The Storm Warriors film. The top five bloggers with the highest number of clicks on the The Storm Warriors banner will receive: two invitations to meet the movie’s stars including crowd favourites Aaron Kwok and Ekin Cheng, who will be in Malaysia; two passes to the movie premiere; and exciting limited edition The Storm Warriors merchandise. Of these five, the top blogger will also win the Grand Prize of a Samsung Jet phone worth RM1,888. Another 25 bloggers will receive two passes to the movie premiere and The Storm Warriors merchandise. Winners will be notified on 26 November 2009.
For the public YouTube video contest, entrants will be required to make a short video impersonating key characters from The Storm Warriors. Videos may be in Mandarin, Cantonese, Bahasa Malaysia or English. The video is required to be posted on YouTube and details of the entry are to be registered on the dedicated The Storm Warriors contest site – www.gsc-eonbankcard.com. This contest runs from 9 to 30 November 2009 and winners will be decided by the highest number of votes for their videos. Voting will be done on the The Storm Warriors contest site. Participants are encouraged to promote their entries and to solicit more votes for their videos via Facebook, MSN Messenger, Yahoo! Messenger and other social networking platforms. Winners will be notified on 3 December 2009.
The Grand Prize for the public video contest will be the ‘Ultimate Movie Experience’, where the winning entrant and a guest will enjoy red carpet treatment with Gold Class invitations to the movie premiere; a chance to mingle around with local celebrities;
The third contest is a The Storm Warriors trivia challenge on the movie contest site (www.gsc-eonbankcard.com)
GSC-EON Bank Visa Credit Cardholders will have further opportunities to redeem 500 free passes to the The Storm Warriors premiere On-The-Spot Redemption at selected GSC locations every weekend from 13 November to 20 December 2009.
The GSC-EON Bank Visa Credit Card accords films buffs a slew of attractive benefits including ticket discounts and free tickets, concessionaire discounts, dining vouchers and discounts, as well as access to priority ticketing lanes. For ease of application, EON Bank has introduced a new online card application form for tech-savvy customers to sign up for the card at the convenience and comfort of their home.
For more information on the GSC-EON Bank Visa credit card or to apply, please log on to www.eonbank.com.my or www.gsc.com.my, call 03-2616 1133, or visit any of the 157 EON Bank branches and 22 GSC cinemas nationwide.
