Adthology.com chief creative officer Patrick Charuhas said the new corporate Web site goes beyond a basic overview of the direct response copywriting services available from adthology. It also features copywriting tips proven to increase response rates in both direct mail and e-mail formats.
“These are direct response rules of thumb and copywriting secrets that direct response professionals can use to boost the impact of their marketing,” said Mr. Charuhas. Included are tips for creating compelling direct marketing copy and pointers for writing successful headlines and direct marketing letters.
Mr. Charuhas is an award-winning screenwriter and direct response copywriter who maintains that clear, concise, and compelling copy remains essential to successful target marketing whether the goal is direct sales or lead generation.
“No matter how large your company is, it still boils down to the power of 2: the customer and you. Make a personal connection in your copy. Build a lasting relationship that generates revenue and goes beyond the immediacy of a tweet,” advises Mr. Charuhas. “Ask yourself if you want to be a flash in the pan or a raging inferno. If it’s the latter, you can fuel the fire with many of the tried and true principles of direct marketing that you’ll find listed at adthology.com.”
