Los Angeles, California – United States – Webwise Media, a nationally recognized leader in search engine optimization, announced the results of a study today that they recently did on the use of long tail keywords as opposed to the previously more popular optimization of targeted, competitive one and two word keyword phrases. The numbers show that long tail keywords of three words or more are more popular this year than one word keyword search phrases.
“We studied statistics released by Onestat,” said a company spokesperson. “They provide web analytics for over 75,000 customers so we felt they would be a good third party source to confirm our own findings. 25.61% of keyword phrases entered in search boxes this year have been three word keyword phrases. Single word keywords accounted for only 19.02% of the total number.”
The same study also revealed that 32.58% of keyword phrases entered are of the two word variety and 12.83% are four word keyword phrases, an increase from last years report. Analysts at both Webwise Media and Onestat agree that these numbers show a user trend that should not be ignored by internet marketers.
“The increase in the use of long tail keywords shows that users know exactly what they are looking for and searching for it with very specific terms,” our spokesperson says. “This is no doubt due to a more educated consumer on the internet and the familiarity that most have now with how search engines work.”
“Our clients have been made aware of these trends and we are focusing more of our efforts on cultivating long term keyword strategies in both our SEO programs and in content development. With the number of users already entering long tail keywords in searches, we feel that the strategy of incorporating them today as part of the SEO programs we do will bring steady traffic in the future that will convert.”
