Tenderly – market leader for home paper products - is on the road with a new campaign: 3 big trucks are transporting all its softness around Italy.
The campaign with national coverage will be moving on the A1, A4 and A14 motorways until the end of November.
The trucks are decorated with a fun, high-impact graphic which can not escape from the eyes of motorists traveling on the highway network.
A giant toilet paper roll is transported by trucks of 13 meters long: the smile is guaranteed!
The adv campaign is managed by Muovo Advertising On Truck.
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