This time I will talk about negotiating in a buyer's market and leveraging your business to get the most out of your ad dollars.
Since we are in a buyer's market right now, your business is in a great position to add as much value as possible. For television advertising this can mean that your business is mentioned more in intros and outros to commercial breaks. For radio advertising, this means a higher frequency of mentioning your business's name, or co-op advertising of a local event. For print advertising, this means bigger ads and more ad placement.
Finally, you should try to leverage any advertising package that is presented to you in order to get as many leads as possible.
Next time, I will talk about establishing a public relations campaign by being a contrarian.
