Portland, OR – Creative Brand Communications, Inc. (CBC), a full-service marketing and brand development agency for forward-thinking credit unions and banks, has developed a loan promotion campaign consisting of direct mail, print advertising, in-branch collateral, online marketing and word-of-mouth marketing for Redwood Credit Union (RCU), serving communities in San Francisco and the North Bay.
Launched on October 11, the campaign centers around the theme “Big Dreams, Big Value,” and highlights how RCU's loan products can help members reach their highest goals while simultaneously saving them money. The seasonal campaign promotes auto loans, home loans, and the RCU Rewards Visa, and features actual RCU members on all the marketing materials.
Central to the campaign is the “Big Dreams Contest” microsite (http://www.redwoodcu.com/
“Many North Bay community members are unaware of how well Redwood Credit Union can help them reach their financial goals,” says Jeff Stephens, CEO of Creative Brand Communications. “With this campaign, we are engaging the community in their own dreams, and showing them how RCU can help them achieve those dreams, all while saving money.”
