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Mel Gambert Debuts The "Martini Shirt." Ranks Chic-est New Fashion Sensation Since Miami Vice Intro

Mel Gambert Debuts The "Martini Shirt." Half Dress Shirt, Half Sport Shirt, Gambert's High-Fashion Hybrid Ranks Chic-est New Fashion Sensation Since "Miami Vice" Intro-ed The Knit Polo, Circa 1984, And Revolutionized Men's Sportswear.

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Mel Gambert's Martini Shirt
Mel Gambert's Martini Shirt
PRLog (Press Release) - Nov 11, 2009 -
Mel Gambert Debuts The "Martini Shirt." Half Dress Shirt, Half Sport Shirt, Gambert's High-Fashion Hybrid Ranks Chic-est New Fashion Sensation Since "Miami Vice" Intro-ed The Knit Polo, Circa 1984, And Revolutionized Men's Sportswear.

So Bid Adieu To The Knit Polo. Salute it's Successor: The "Mel Gambert Martini Shirt."

Boasting the DNA of a sartorially elegant dress shirt but purposely designed to be worn as a sport shirt -- open collar, sans necktie -- call The Mel Gambert Martini Shirt a: "Sporty dress shirt." Or a: "Dressy sport shirt." Either way, The Martini Shirt ushers in an entirely new sport shirt genre and an all-new sportswear category.

History script for men's sportswear was re-written by Miami Vice, circa 1984, NBC. Sportcoat over a knit polo starts right there and then.

25-years-ago, Miami Vice was ground zero for today's dressed-down, casual sportswear revolution. Then, the knit polo and sportcoat combo was revolutionary. Fast fashion, back then. Even for fashionistas. Now, it's trite, tired and visually wore out.

Time to bid adieu to the knit polo. Salute!! its successor: The "Mel Gambert Martini Shirt," a high fashion hybrid borne from crossing a sartorial dress shirt with a sport shirt.

Purposefully designed to be worn as a sport shirt - tie-less and open collar - but boasting the DNA of sartorially elegant dress shirt, from French cuffs to a tall, wide spread collar, the Martini Shirt chicly fuses the design traits of a dress shirt with a sport shirt's casual elan and amped-up colors. Result?: Haute sportswear's hottest new fashion garnish.

Sportcoat over a Martini Shirt starts right here: Mel Gambert Bespoke, Newark , NJ , circa 2009. This Is ground zero for the Martini Shirt. Mark your calender. Mel Gambert Martini Shirt
has re-written sportswear history. Call it a: "Sporty dress shirt." Or: "Dressy sport shirt." Oxymorons? Nope: An entirely new sport shirt genre. It's evolution of the sportswear species. First, the Sportcoat. Next the Sport shirt. Then the knit polo. Now: Mel Gambert's Martini Shirt.

From its high-fashion dress shirt roots, the Martini Shirt borrows a: (1) Tall collar stance and (2) either the cut-away or wide-spread collar characteristic of sartorially elegant dress shirts. It also touts (3) French cuffs that are exclusive to snooty dress shirts, along with a (4) two-button throat and (5) dress shirts' distinctive "boxed" front button placket.

But thank sport shirt genetics for the Martini Shirt's indelible birthmark: Visually dramatic pattern-motifs interpreted in hi-octane colors. Martini Shirt's: (1) High contrast palette of amped-up colors is unarguable evidence that this isn't just another ho-hum dress shirt masquerading as a sport shirt. Its (2) flamboyantly bold and sometimes oversized but always sporty pattern-motifs are still another sport shirt signature. Still - and despite of its dress shirt DNA - the defining characteristics that confirm the Martini Shirt's sport shirt credentials are: (3) It's always worn open collar and (4) sans necktie.

Martini Shirt Design Summary: Visually potent fashion cocktail served with: One part sartorial dress shirt. One part sport shirt. Then, flamboyantly spiked with a daringly adventurous mix of colors. Add a splash of Elegance. A dash of modernism. A twist of the unexpected. Stir. Shake. Mix. Blend. And sew.

Result?: All New Sportshirt Genre. Revolutionary New Sportshirt Category. So new it's still under-the-radar. Salute the Martini Shirt.

About Mel Gambert Custom-Bespoke Shirtmakers: Founded in 1928 by Joseph Gambert and nicknamed "America's Charvet" thanks to its reputation for meticulous, Old World artisanhandcraftsmanship, the now 75-year-old Mel Gambert Custom-Bespoke Shirtmakers (http://www.gambertshirts.com) ranks America's oldest, still family-owned custom-shirtmaker.

In addition to true, men's and women's custom-made shirts, Mel Gambert offers made-to-measure (MTM) shirts as well as a just launched, limited-edition ready-to-wear (RTW) collection, Mel Gambert Bespoke. All are retailed by over 400 of America 's premier, luxury-niched specialty stores.

Mel Gambert Custom-Bespoke Shirtmakers is headquartered in Newark , New Jersey at 61 Freeman Street . Zip code is 07105. Telephone is 973-344-3440. Website is http://www.gambertshirts.com.

Photo:
http://www.prlog.org/10407105/1

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Stinson/R. Ely & Partners is a 25-year-old, San Diego- and New York-based publc relations and publicity firm specializing in fashion designers and luxury-niched fashion brands. American brands and designers are the company's exclusive focus.

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Source:Stinson/R.Ely & Partners
Phone:858-573-1698
Zip:92123
City/Town:San Diego
State/Province:California
Country:United States
Industry:Shopping, Retail, Fashion
Tags:martini shirt, , , , poloshirt, ,
Last Updated:Nov 11, 2009
Shortcut:http://prlog.org/10407105
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