Each month Davidson shares his insurance sales expertise with brokers in his Sales and Technology columns.
The Problem with Mr. Plaid
By Craig J. Davidson
November 1, 2009
Old-school producers don't serve themselves or their agency well. But you can change a Plaid's stripes. Mr. Plaid sells group insurance. He can be found in many employee benefits brokerages. He represents obsolete thinking and a sales behavior played out today that last worked in the 1970s.
Are you a Plaid? If so, you are in good company, but don't be proud of being a member of this group. Instead, ask yourself a few probing questions. Do I want to change my ways and become successful again? Do I want to supercharge my career, make money, light up my prospects and ensure my successful future?
To read the full article, please visit: http://eba.benefitnews.com/
About the Publication
Employee Benefit Adviser is owned by Source Media and is written for the Employee Benefit Broker/Adviser/
About the Author
Craig Davidson is Principal of Davidson Marketing Group, LLC and the inventor of their flagship product, FutureOffice Network. Davidson’s insurance and employee benefits expertise helped him build a technology company that supports insurance brokers, accounting intermediaries and other professionals who want to differentiate their sales message and presence in a marketplace by providing value-added services. Davidson is a veteran in the insurance industry and continues to be a pioneer in value-added sales technology and marketing methods using the Internet. More about Craig Davidson.
About FutureOffice Network
FutureOffice Network is Davidson Marketing Group’s flagship product with over 9,000 active users. It contains the largest and most up-to-date library of employee communications, compliance information and marketing support. Unlike other technologies, FutureOffice Network is equally strong in all areas of employee benefits, human resources, employment law and compensation administration. More about FutureOffice Network.
If you would like more information about this topic or Davidson Marketing Group, LLC, please contact a Davidson Marketing Group representative at 262.432.0707.
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Biz Casmer
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Davidson Marketing Group, LLC
Village Court - 890 Elm Grove Road, Suite 206
Elm Grove, WI 53122
(262) 432-0707
www.davidsonmarketing.com
